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care:xpo Newcomer Challenge

What is the Newcomer Challenge?

For many years, the Newcomer Challenge has been the gateway to the elderly care market for young companies and new players in the care industry. The competition offers nominees the opportunity to present their products, services and concepts to an expert audience over three intensive days and to establish contacts for the next steps. Visitors to the trade fair experience innovative ideas here and can help shape the future of care with their important input.

The application period for the Newcomer Challenge 2027 ends on 15 January 2027.

What are we looking for?

The Newcomer Challenge is looking for analogue and digital solutions for care in a wide range of application scenarios, e.g. quality of life for the cared-for, promotion and appreciation of professionals in elderly care, self-determined living, relief and integration of caregiving relatives, shortage of skilled workers as well as process control and management. 

Congratulations to the 2026 winners!

Category Documentation & Communication: Zenkopa
Category Living & Care: kwer und Barrierefreies Hochbeet Frieda
Category Concept & Strategy: #DubistPflege
Category Smart Objects & Smart Solutions: rectify

The Aveneo and Newcomer Challenge area at the Care Fair

The Jury of the Newcomer Challenge 

Portrait Thomas Althammer
Thomas Althammer 

Geschäftsführung der Althammer & Kill GmbH & Co. KG I Mitglied im Care Venture Circle und im Stiftungsrat der Stiftung Zukunft Altenpflege 
Portrait Melanie Bargemann
Melanie Bargemann 

Geschäftsführung der Stadthagen. Gesunde Stadt. Für alle. GmbH 
Portrait Thomas Eisenreich
Thomas Eisenreich 

Geschäftsführung der Home Instead GmbH 
Portrait Jana Förste
Jana Förste  

COO bei der Cura Unternehmensgruppe 
Portrait Bastian Haase
Bastian Haase 

Strategische Leitung ZQM und Leitung DPM bei der Cura Unternehmensgruppe 
Portrait Thomas Hilse
Thomas Hilse 

Inhaber von Hilse:Konzept 
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Diana Hentschel

Pflegepraxiszentrum Nürnberg, Projektmanagerin

Portrait Till Rehling
Till Rehling 

Produktmanager Design, HEWI Heinrich Wilke GmbH
Portrait Wolfgang Sattler
Prof. (em) Wolfgang Sattler 

Bauhaus Universität Weimar 
Portrait Olav Sehlbach
Olav Sehlbach 

Berater, Betreiber & Investor und Vorstand des Care Venture Circle e.V.